Competition Assignment Example | Topics and Well Written Essays - 6250 words

Competition - Assignment Example n that will help the target audience to gather knowledge about gap year traveling opportunities, internships in foreign countries and job opportunities for travelling students. Currently the database of Gap 360 contains information about 70,000 prospects, which is gathered from lead generation mechanism of the business. In order to further enhance the performance of the database, a new system will be developed which will help in direct collection of data from the prospects. The refurbished database system will be beneficial as it will enable Gap 360 to retain its customer base for a longer period of time. Moreover, the mediums selected to implement the marketing strategy are chosen on the basis of their ability to influence target audience and reach to the maximum geographic area. In order to take maximum advantage of the marketing campaign, the marketers of Gap 360 will participate in student and job fairs, educational trade shows and sporting events attracting large number of youth audience. During the participation in events, the marketers will be responsible to increase the knowledge of the students about the business and its services and educate them how they can avail the services. Before implementing a marketing campaign, a pilot marketing campaign will be launched in order to determine the probable outcomes of the actual marketing plan. In this manner, it will also become easier for the marketers to determine the response rate that the actual marketing campaign should and will accomplish by the end of the marketing campaign. The tenure of the marketing campaign stretch from January 2014 to December 2016, but the budget mentioned is for the first year and additional budgetary requirements will be communicated to the senior management of Gap 360 on yearly basis. As marketers, the aim of planning, developing and execution of the marketing campaign is to increase the knowledge of target audience about the services and credibility of Gap 360. The secondary

Movie Critique Essay Example | Topics and Well Written Essays - 2000 words

Movie Critique - Essay Example Through the relationship between these two men, the viewer is able to see many psychological factors at work which help to make this work environment so unbearable. It is also possible to see that Bill Lumbergh’s style of leadership is responsible for the majority of these problems and, therefore, he should be blamed for the eventual destruction of the company. A force that allows for employers to have a psychological advantage over their employees is job security. There have been massive layoffs lately and those who were lucky enough to keep their jobs must work hard to ensure that they are just as lucky when the next cuts are made. This gives the employers all of the power, as they can work the employees harder, without any backlash because there are so few jobs in many sectors. The employers know that if an employee does not perform up to expectations, then someone else will be readily available to take his or her place. The employees also know this so they must work hard to keep their jobs. In Office Space, Lumbergh utilizes this as a method of employee motivation, as many of the characters are terrified of losing their jobs. He also uses this threat to get certain members of the company to work on weekends, as they must do so in order to keep their jobs. This movie shows a negative form of employee motivation, as employees do not resp ond will to threats like this, as can be seen in this film. A manner of employee motivation that would work better would be incentives for working overtime and working harder than everyone else. If Lumbergh would offer employees like Peter bonuses for doing extra work, he would be able to get more out of them on a regular basis and would keep them more motivated. Happy workers are much easier to deal with and Lumbergh does not do an adequate job of keeping his employees happy. Longer hours and averted overtime pay would completely ruin employee moral and